Does this commercial break through the clutter? Yes it does. I know this because I was surfing through a bunch of commercials and this one stuck with me enough to make me want to blog about it. It starts with the characters/ shoe parts, which to the viewer doesn’t make complete sense yet. This is to make the viewer continue to watch the ad and be hooked. Even the music in the ad is upbeat and positive which makes you want to get out of your seat and see what is so exciting and energizing. In addition the extream YEEEEEEEAAAAAAAHHHHHHs are also soo motivation in this commercial. As an athlete, an energetic YEAAAH! is sometimes all it takes to put you in a good mood and want to start working out.
Its a fun commercial but is it a good ad? Well I am not completely sure. It was a clever commercial, but I felt more like I wanted go running than go to the store to buy the shoe to go running.
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