What has been a predominately male based company, has really tried to make their ads targeted to both men and women. It still has an extreme sport feel to their ads but they are sponsoring female athletes such as Sally Fitzsimmons, an elite Australian surfer. Although there is still room for improvement they have commercials featuring some of the best female athletes competing today. Their website is a fantastic way to find out the new up and coming athletes and still be bombarded with red bull band essence.
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