Resolute is a rowing company that makes rowing shells.  They have a well thought out sense of advertising.  All of their ads have the same feel to it.  When people see their ad they know what company it is.  They are similar to some of the more intense print ads that nike and under-armor use but a little different, there is always someone showing intensity, not just showing off their muscles.  

Even though the rowing community is so slow this company will still do huge intense ads to sell their product.  Compared to other shell companies, resolute stands out the best