So this commercial came out during this year’s superbowl. The night that even if you are not interested in sports you still watch for the commercials. Did this commercial break through the clutter? yes I believe it did, and there are a couple of reasons why I think so. One reason is during the super bowl I remember people in the room kind of getting up for more food, another person was on their way to the bathroom but as soon as that guy started licking the other person’s finger dead silence, everyone stopped what they were doing, the guy on his way to the bathroom pulled a 180 and came back into the room. They could not believe what was happening on the computer screen...clutter was broken in the television room.
Another reason this commercial broke through the clutter people remember it distinctly. I sent out a mass text message to some of my friends asking them if they could give me ideas of advertisements i could blog about and three of my friends responded about this one.
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