I was relieved to get a break from school this spring break but I kept thinking about advertising class every time I walked outside. Every time I saw a huge billboard or bus with faces on it. But what really got my attention was when I was driving in Chicago and saw a billboard for Mini coopers. From a distance it looked like a really good 3d looking picture. but as I drove closer I realized it was an actual Mini cooper attached, stories high let me add, to the side of the billboard as if it was driving on a wall. Well done guys well done. I always like Mini cooper but for a while it seemed that smart cars were starting to take the lime light. but with this new ad I think that mini cooper is working its way into the spotlight, not by making extreme changes to their product but buy creating new and creative ways to WOW the american buyer. After seeing this advertisement Mini cooper is one of my top pics for a first car.
http://www.billboard-outdoor.com/2008/07/21/mini-cooper-billboard/
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