Saturday, April 23, 2011

Consistent campaigns

Feast
Those these may be old commercials, they are a great example of how consistent snickers is with their campaigns.  For the Feast campaign Snickers is able to show their strong brand essence of “instant gratification” through numerous commercials.  All of which contain predominately male figures such as vikings, kings, pilgrims etc.  Snickers has a common theme of presenting a problem where their own brand is a solution.  They are good not to cause the problem but just to mention that one exists.  

Even the music in the commercials reiterate the MANLY characteristic of the snickers candy bar.


No comments:

Post a Comment