recall

When I think of Sunchips I remember standing in line at a Subway after a soccer tournament when I was roughly in the second grade.  The next thing that comes to mind is that extremely noisy bag that was bio-degradable.  I thought this new green chip bag was a fantastic idea for the company.  It came out around the same time as the pepsi refresh campaign which had such a positive reaction.  The culture has finally turned to living a more "green" life style so this new chip bag should be perfect for the americas consumers right? well then why did it go wrong.  Personally I loved the bag, I new from the texture and the noise that there was a significant change in the design, (not like water bottles that say that they use 30% less plastic).  But apparently america did not like it and sent in too many complaints that they recalled the design.