- http://www.youtube.com/watch?v=QS-SwLy6sAs (I apologize for the extra adjustments to the commercial)
This is a good example of another way companies utilize their television time. Brands can say as much as they want about the benefits of a product but to show the results is a whole different way of rhetoric. I’m not talking about the actual lab results, but to show what looks like “random” people on the street (even it they are clearly staged actors in perfect outfits and accessorized). But in the moment you believe these people are super impressed with the cleanliness of the sheets and especially the fact that the sheets are said to have been washed seven days prior to the taping. In a short commercial thats really all you need. IF people want to proof they can go and research it on their own, but chances are the majority of the viewers wont but will still try the product.
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