Snickers Diva Campaign
Another Campaign by Snickers is the Diva Campaign. Though I hate to relive this time period, these commercials were very popular during this years Superbowl and had a couple of time slots durning the game. Unlike other companies, Snickers no longer has to persuade consumers why snickers is better than other candy bars. All snickers has to do is continue to flash their name and their comedic commercials on the strobe light that is television. This is why Snickers can put on multiple multimillion dollar commercials during a two hour program. the consumers are used to the comedy and are now expecting to laugh. Snickers is able to give them just what they want
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