connections

Every school I have been to has connections with companies.  For example my high school had connections with coca cola where all the vending machines were stocked with cocacola and disani water bottles.

My college has a contract with Pepsi so all of our products are all pepsi products.  This is normal because there are so many people that go to both schools and that this way the products are bought in bulk at a cheap price.  But what I thought was interesting is that these products are advertised at like every event on campus, which is even anther way to get into the consumer's head