Students like to complain a lot and I feel like a teacher’s least favorite phrase is “when will I ever need to know this?” I am guilty of asking myself this all the time, but I wanted to blog about how even though I might not need to use certain subjects, I find myself thinking about my Advertising Public Relations class all the time outside of school, which could be annoying to some but I remember that I have to blog so it is probably a good thing I’m noticing things in the real world. So for this blog I just wanted to talk about product placement. I take an early train to chicago so I can have time to see old friends and family but my dear mother had other plans. I had not stepped off the train and into her stereotypical suburban minivan for five minutes and we were pulling into the parking lot of the River Forest Jewel-Osco.
You can probably guess how thrilled I was to be 1. about to spend a good two hours with just my mom and 2. a good two hours stuck in a grocery store. Not thrilled at all. But I kept a close detail on how the store was stocked. First thing I see when we enter the store cookies, cakes, cinnamon rolls etc. all of which happen to be on sale might I add. Funny how that works out. All of which are little kids first choice foods. preceding the high blood pressure snacks is the produce section...by pass that section and turn to bread section. House brands are on the ends and big brands like Wonder and Brownberry, take up a good portion of the isle. Next to the sport drinks. Gatorade had the biggest space on the shelf next to Powerade then the vitamin waters. Down the isle I noticed Redbull had an entire two rows to itself and all the other energy drinks shared the super high shelves and the bottom two.
Nothing seemed out of place probably because I have been in that store over a hundred times, but now as I walk the isles everything makes more sense when it comes to placement.
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