Saturday, April 23, 2011

Marquetting Education

When it comes to advertising a product the sky is the limit.  I before this class I thought advertising was just for things you can buy in a store like food, clothing and sports equipment, but college has made me realize that education gets its own advertising.  Driving into Milwaukee the highways have a blue and gold coloring to them.  Schools are now putting up billboards.  Each school of Marquette makes their own T-shirts.  In the beginning of the year free T-shirts are as common as seeing a city bus, not really but they are always being handed out.  The free ones are usually gold.. what do all the students where to basketball games (which happen to be televised) gold Marquette shirts.  This happens across campus but especially in the admissions office.  Every high school student, and usually their little siblings, are handed a marquette T-shirt on their way out of the office.   Whether you study psychology and think this is a positive reinforcement, it is also great advertisement.  The student will where the shirt to school and the name and logo will be imbedded into their pears brains for a long time.  Psychology and Advertising cross paths on a lot of things especially instances like this.  

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