Monday, April 25, 2011

What is the Point

http://www.youtube.com/watch?v=hpjaOUjUPUc&feature=related


Since I am on a Doritos binge at the moment I would like to talk about another Superbowl Doritos commercial. This also broke through the clutter because there was such a big event after so much drawn out anticipation.  I first wanted to ask the world why they chose a pug for this commercial.  My thoughts were because the dog already looks like it ran into a door like all pugs and puggles do, but I do not know if everyone else thinks the same way.  
What was the purpose for this commercial? I believe that commercials have multiple purposes for different companies at different times.  Some companies use commercials to prove their product is special; whether it is the strongest, most useful, or tastiest product out there.  Other times they use commercials for brand awareness.  In this case I believe that Doritos made the commercial to show that Doritos has an unbelievable taste no matter who you are.  

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