Ipod

one of the best advertised products to this day is the ipod.  when it first came out, it was super bizarre and eye catching.  Other brands would change their look a couple of times through out the year but ipod has kept it classy.  no matter if there is a new generation of ipods or a new ipod all together, apple will continue to advertise in bright colors, using the signature headphones and dancing people, artist artwork/ backgrounds.  This specific ad was placed on the side of a building every car passes when they drive on the eisenhower and turns to the kennedy.  

connections

Every school I have been to has connections with companies.  For example my high school had connections with coca cola where all the vending machines were stocked with cocacola and disani water bottles.

My college has a contract with Pepsi so all of our products are all pepsi products.  This is normal because there are so many people that go to both schools and that this way the products are bought in bulk at a cheap price.  But what I thought was interesting is that these products are advertised at like every event on campus, which is even anther way to get into the consumer's head

Palermo's Pizza

Who does not like a free slice of pizza? Palermo's Pizza has great PR.  Every basketball game Palermo's brings out a pizza for everyone in a random row in a random section.  granted this has never been in the student section but i am not complaining, maybe i am, whatever.  this is just one of the many examples of how Palarmo's connects with the public.  They have had numerous contests and donated so many free pizzas for the public of milwaukee to not know their name.

Burberry is an old brand name that has had a reputation to be high end, expensive and signature plad design.  Burberry has numerous print ads in the more high end magazines such as vogue. To up the anti they put in a huge celebrity in their campaigna nd who has a bigger name than Emma Watson.  She is one of the most successful starlets of our times thanks to Harry Potter.  

To top this they ad her model brother into campaigns such as this.  

Then if siblings are not enough publicity for the brand, they take advantage of her relationship with the lead singer in the band One Night Only.  Granted they are not together anymore, (and what celebrity couple actually lasts forever) but the power couple ruled the designer ads for a very long time)

I think one of the most iconic commercials on TV in my generation is the the UPS commercials.
they are extremely clever.  they have become so iconic that the famous Saturday Night Live comedy show did a spoof on it.  I think that if SNL starts making a joke out of a commercial then that commercial is getting through the clutter.  whether it has helped with sales is a whole other story.

http://www.youtube.com/watch?v=-c4O6nxLcUs

covergirl

Covergirl is a huge brand with lots of brand essence.  They have been part of tv shows like america's next top model, and partnered with walmart for a long time.  Their consistency is phenomenal.  all of their print ads are so consistent.  always a huge celebrity in a medium shot and flawless skin with massive eyelashes.

Snacklish

Brand essence is strong when you can take away the brand name and the consumer will still know what brand is being advertised.  I do not know what brand is a better example of brand essence as Snickers and the snacklish campaign.  The snickers logo is so old and everyone know what to expect when they see the logo.  So they started substituting different words for snickers on advertisements such as bus stops and buses.  best campaign ever.