Monday, April 25, 2011
International level
Because the rowing community is very small and another blog about rowing will not hurt to spread the word I decided to blog about it. Since rowing is a generally neglected sport I wanted to blog about it. Crew usually only gets in the media every four years around the summer olympics. So when chicago was trying to get a bid for the summer olympics, they made a commercial that is no longer on youtube, so I cannot put a link but I will explain the situation. To get more Chicagoans involved in the support they made a commercial about youth athletics featuring different sports and different students int he city including Lincoln Park Juniors, a club high school rowing team. The commercial definitely captured the students intensity but I do not know if it captured the excitement for the olympic games. The point of using the rowers was to one point out that rowing exists in the city and also that if the games were to come to Chicago, they could hold the event in the city. I only know this because I have been in the rowing community for a while, but the problem in that the rest of the city and everyone else watching did not. So in the end I do not think it was a very effective commercial.
Branching Out
What has been a predominately male based company, has really tried to make their ads targeted to both men and women. It still has an extreme sport feel to their ads but they are sponsoring female athletes such as Sally Fitzsimmons, an elite Australian surfer. Although there is still room for improvement they have commercials featuring some of the best female athletes competing today. Their website is a fantastic way to find out the new up and coming athletes and still be bombarded with red bull band essence.
Downy Commercial
- http://www.youtube.com/watch?v=QS-SwLy6sAs (I apologize for the extra adjustments to the commercial)
This is a good example of another way companies utilize their television time. Brands can say as much as they want about the benefits of a product but to show the results is a whole different way of rhetoric. I’m not talking about the actual lab results, but to show what looks like “random” people on the street (even it they are clearly staged actors in perfect outfits and accessorized). But in the moment you believe these people are super impressed with the cleanliness of the sheets and especially the fact that the sheets are said to have been washed seven days prior to the taping. In a short commercial thats really all you need. IF people want to proof they can go and research it on their own, but chances are the majority of the viewers wont but will still try the product.
What Makes a Great Ad?
Does this commercial break through the clutter? Yes it does. I know this because I was surfing through a bunch of commercials and this one stuck with me enough to make me want to blog about it. It starts with the characters/ shoe parts, which to the viewer doesn’t make complete sense yet. This is to make the viewer continue to watch the ad and be hooked. Even the music in the ad is upbeat and positive which makes you want to get out of your seat and see what is so exciting and energizing. In addition the extream YEEEEEEEAAAAAAAHHHHHHs are also soo motivation in this commercial. As an athlete, an energetic YEAAAH! is sometimes all it takes to put you in a good mood and want to start working out.
Its a fun commercial but is it a good ad? Well I am not completely sure. It was a clever commercial, but I felt more like I wanted go running than go to the store to buy the shoe to go running.
What is the Point
http://www.youtube.com/watch?v=hpjaOUjUPUc&feature=related
Since I am on a Doritos binge at the moment I would like to talk about another Superbowl Doritos commercial. This also broke through the clutter because there was such a big event after so much drawn out anticipation. I first wanted to ask the world why they chose a pug for this commercial. My thoughts were because the dog already looks like it ran into a door like all pugs and puggles do, but I do not know if everyone else thinks the same way.
What was the purpose for this commercial? I believe that commercials have multiple purposes for different companies at different times. Some companies use commercials to prove their product is special; whether it is the strongest, most useful, or tastiest product out there. Other times they use commercials for brand awareness. In this case I believe that Doritos made the commercial to show that Doritos has an unbelievable taste no matter who you are.
Breaking Through the Clutter
So this commercial came out during this year’s superbowl. The night that even if you are not interested in sports you still watch for the commercials. Did this commercial break through the clutter? yes I believe it did, and there are a couple of reasons why I think so. One reason is during the super bowl I remember people in the room kind of getting up for more food, another person was on their way to the bathroom but as soon as that guy started licking the other person’s finger dead silence, everyone stopped what they were doing, the guy on his way to the bathroom pulled a 180 and came back into the room. They could not believe what was happening on the computer screen...clutter was broken in the television room.
Another reason this commercial broke through the clutter people remember it distinctly. I sent out a mass text message to some of my friends asking them if they could give me ideas of advertisements i could blog about and three of my friends responded about this one.
Saturday, April 23, 2011
Whats Next?
IPAD 2
So it was time for the next big product to come out of the apple enterprise, and it is now on the market. The ipad 2. Apple has a tendency to make you feel like a complete idiot around this time of year. You spend a ton of money on a nice christmas or holiday gift and then a couple months pass and there is the next best thing AHHHH soo frustrating. Granted there is a longer battery life and some cooler features such as video not to mention that new cover is super nifty, but is it really that necessary. I mean we do live in a high tech world. But the last time I got exited over an email was when I got into a cool program I applied for. As a college student it is easy to get caught up in all the new toys and technology out there such as ipads, and skyping my friends for the first month of school before school got too busy. The best times I’ve had in school (granted I am just a freshman) have been just hanging out with people. I believe I was more excited when my grandparents wrote me a hand written letter through the mail than I did when I bought my first mp3 player. It is easy to get caught up in consumerism especially when every couple of weeks something new hits the market. Watch the next new thing will be holograms, where you lay your screen on the table and a 3D face pops up and starts talking.
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